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- Nickie Barwell
Need some new kit?
Small businesses that trade locally are often looking for tax deductible costs and if this can be combined with promoting their business, it’s a double benefit. If you have an interest in sport or have children who play sport, then maybe sponsorship is an option to consider.
Local sports teams are often looking for new kit and equipment at this time of year with the start of the new season fast approaching. Adult and youth football teams play games on many weekends over the season and having a squad wearing clothing with your business logo on is great advertising.
Teams often don’t just have the kits they play in, they have training tracksuits, reserves bench chairs and shelters, which all can be displaying the names of different companies. Spectators and players of the other teams will all see these adverts and remember your business name. Playing home and away games adds to the promotion of your business.
As an added bonus, when you officially hand over the kit or sponsored item you can have a photo and small write up in the local press, arranged by the club for no additional cost.
Local sports clubs often also have advertising boards and if they hold tournaments, they could offer advertising in their programmes.
Generally, sponsorship is fairly reasonably priced advertising, and reaches a good selection of local people. I am always very proud to see my son playing football games wearing items that have been sponsored. I also think it’s a positive way of showing your business is friendly and approachable and open to new business.
Alternatively, other small corporate gifts may also be a good advertising product. Small gifts displaying details of the business qualify as tax deductible. Diaries, pens, memory sticks, mouse mats and calendars are all common examples. The gift itself must display the business details and not just the packaging. Food, drink, tobacco products and gift vouchers and items costing more than £50 are not generally allowable as a tax deductible cost. The cost of these items varies on the number of items purchased and many stationery companies and online businesses offer these products often in very small quantities making these items more affordable for all business sizes.