Is #socialmedia ever out of the news nowadays? A quick glance at today’s headlines shows 2 social media items in the top 10 – and they’re not good news stories! Just last week saw the news that pub chain Wetherspoons are withdrawing totally from their many social media accounts. In such a frenzied atmosphere, many businesses are reviewing their social media activity. The fact remains, though, that it does play a key part in the marketing strategies of many successful brands.
We see it as particularly useful for small and medium-sized enterprises (SMEs). A recent article asked 4 entrepreneurs how they use social media to develop their local businesses. Their top 4 points were:
- Reaching people who don’t know we exist – this business promote their workshops on Facebook, reaching a wider audience than before, and ask people who attend their workshops to write a review on Fb
- Use hashtags to stand out – particularly on Twitter and Instagram, allowing people to easily search for you. Examples we use locally include #Fenland and #Wisbech. The newly launched #LoveWestNorfolk hashtag is also really useful.
- It’s powerful marketing on a budget, using social media as a digital version of word of mouth. Getting people talking about you and your business helps spread the word and develop your following and customers.
Tapping into people’s interest in buying local. You can target a local audience and grow that, letting you develop your customer base.
For us, we use Twitter and Facebook to spread the word about our business. We use all 4 of the above strategies. If we were asked for our top tip, we’d say:
- Don’t just do the hard sell as it can put some off. People use social media for information and entertainment – you have to do both!
With this in mind – have you entered our Get Fit competition over on Facebook? If not – why not? 😊