It’s a language thing: the keywords on your website help people find your site through search engines like Google and Bing. A website that is optimised for search engines effectively speaks the same language as the people searching for information. Which is what SEO is – search engine optimisation.
As with much to do with the internet, the experts seek to make it complex, so we’re going to try and do the opposite! Here is a quick and hopefully simple guide to how to develop your list of keywords which you can include on your website in order that you appear above your competitors in searches.
First, and obviously, think what your customers will be searching for when they are googling. Depending on your type of business, there may be several searches which will need to be covered by this. This list then becomes the core element in your SEO keyword strategy.
What works now?
You can discover which keywords already bring traffic to your site using several different tools. Here’s one with a free trial, which is all you need to get started. Are these keywords featured on your site? Could they be better used in your content?
What works for your competitors?
You’ll always need to keep a check on what your competition is doing. If it works for them, then why shouldn’t it work for you? Here are some apps to help you spy on your competition.
Finding new keywords
Google AdWords has a very useful tool called Keyword Planner. Use your current list of keywords, enter that into the Planner tool and it will suggest other keywords for you to use.
Of course, there is more to it than just these first steps. These will just help you get started and hopefully help you rise up those Google rankings. It’s also important to keep doing this exercise as things do change, so you will need to change as well to keep up-to-date. And don’t forget that creating new content is central to achieving success on Google.