Many small businesses and their owners long for a bit of R&R – but I mean something different to rest and relaxation! In my mind, R&R means referral and recommendation, as the growth of our businesses and keeping current customers is crucial to our business survival, strength and growth.
Having run my own business for nearly 7 years, I can speak from experience about my business growth. In the early years I was very lucky to build a client base from long established friends plus family friends. The loyalty and support they gave me helped me to establish a base for myself.
As the business grew many clients were then gained from networking and marketing associations with local professionals like bank managers, solicitors and financial advisers.
Referral from these contacts helped grow our customer base and the strength of these referrals made our initial meetings with new clients much more solid. Having clients referred this way is a great reward as it shows that the associates you work with respect you, and trust that you will look after our mutual customers.
As the business grew further we started to pick up customers from our current customers. There is little more satisfying than a customer saying “I’ve passed your details onto a friend in business” and to then have the opportunity to meet and build a new relationship.
Looking after our customers is a great way of ensuring your business stays strong and even grows.
When we get referred or recommended to a new client, they often feel happy that they have some connection to us, rather than not knowing us from Adam. Comfort that a friend has recommended us often relaxes the potential client, which allows initial meetings to flow and good relationships to build.
We strongly believe in recommendation and referral and we seek to do this to other businesses or individuals wherever possible.
And of course we do recognise that rest and relaxation is critical – perhaps we should think of it as the 4 R’s: rest, relaxation, referral and recommendation!