Why social media is so important for small businesses, and how we use it to boost our profile…
Social media is everywhere these days and it’s a great marketing tool to boost your business audience – not to mention it’s free!
Due to the informal nature of social media, users are more likely to share posts, like and add comments and ask questions. This is a great way of building relationships with current clients and potential new businesses.
Facebook is one of the most popular social media platforms. We regularly post on our business page technical articles about current accounts and taxation topics. These prove popular and often encourage contact from both existing and potential new clients.
With a vast number of clients and contacts following us on social media, they are able to keep up to date with topical issues and updates within our firm in an informal manner. In the same respect, we regularly share, repost and interact with other businesses and their posts, as we believe supporting each other is essential.
Social media isn’t all about selling your firms products and services but a great way to raise brand awareness and connect with communities keeping your firm in people’s minds!
Non work related topics are regularly shared so that our clients can relate to our friendly approachable nature both inside and outside of the office. We love to share our hobbies and interests with the world; we regularly bake and love to share our results.
We also sponsor a local football team, Wisbech St Mary under 10 Purples, and their achievements are a common feature on our posts.
Social media is a great marketing tool as it allows updates to be posted daily if necessary without followers feeling bombarded with information, as they may via email or post.
Twitter is our other main social media outlet. We find tweets are great for interacting with others, keeping our tweets lively and topical. Interacting with businesses and individuals on a one to one conversation or with a group is a great business tool for short and quick updates.
We use social media for many reasons, it’s a great way of building on current and starting new relationships with other businesses. Statistics from 2016 say that there are 38 million UK social media users, therefore the opportunities are endless.
Over the last year we have worked hard to monitor our statistics of interactions and activity online. This is very important and allows us to understand our market.