We’re all looking for ways to get our websites higher up the Google rankings, but here is a way that helps for definite – use Google My Business (GMB).
Basically, GMB is a free business listing tool, provided by Google. It helps you control the content which is displayed on Google search result pages, plus other Google products. If you want customers to find out where you are, for example, then GMB helps ensure that the information on Google Maps is correct.
There is much more to it though. You can post information on your GMB page which will also show up when people search for you, such as reviews and testimonials from your customers, and pictures of what you do. Google says that if you include pics on your GMB listing, you’ll receive 42% more requests for driving instructions to your premises, and 35% more click through to your website, than businesses which don’t.
You’ll need to ensure that all of the information included in your listing is as complete as possible, and is correct. As anyone can ‘suggest an edit’, getting it right first time is important. It will also be useful if you remember to periodically log in to your GMB account and check everything looks right.
Your cover photo is one of the most important things, as it shows up front and centre on your listing, and appears in the search results. Make sure, then, that it is of a high quality, and accurately portrays what you do. You can also add videos, but you’ll need to ensure they meet the strict criteria: 30 seconds long maximum, 100Mb or smaller, and 720p resolution or higher.
Don’t get confused between GMB and Google+. Google+ was a social network with high aspirations – it claimed “to organise the world’s information” – and set itself up as a Facebook competitor, but had precious few users. As a result, it failed to meet its objective and achieved very low engagement levels, so Google pulled the plug on this.
Find out more about GMB in this very useful article. If you’re in any doubt, this is their conclusion: “ We can’t stress enough what a terrific service Google My Business is for SMBs and particularly local businesses. And when you’ve got your listing up, let us know and we’ll happily tweet about it to help you get your message across.