What is a CRM
CRM stands for Customer Relationship Management system. It helps manage data about your customers, supporting your sales and marketing efforts as well as potentially integrating with your other office systems.
The recent troubles at House of Fraser highlight once again the pressures faced by high street retailers. But the pronouncement by their new owner Mike Ashley that he wants to turn HoF into the “Harrods of the High Street” makes us wonder – is that actually what we need? Might it be better to encourage people to buy local, from smaller independent retailers?
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