Is #socialmedia ever out of the news nowadays? A quick glance at today’s headlines shows 2 social media items in the top 10 – and they’re not good news stories! Just last week saw the news that pub chain Wetherspoons are withdrawing totally from their many social media accounts. In such a frenzied atmosphere, many businesses are reviewing their social media activity. The fact remains, though, that it does play a key part in the marketing strategies of many successful brands.